Welcome Back NYC –––
Welcome Back is a New York boutique, known for an extensive archive of vintage clothing and memorabilia. Both their vintage and house-desgned pieces draw inspiration from American pop culture themes from the 70s, 80s and 90s, which Strange Pursuits aimed to encapsulate in a full branding, social media and web overhaul. Notably, the new website was coded from scratch, with a feature that allows only one user in the world to view the merchandise at a time - bringing the experience of high-end private shopping to the digital space.

Client + Timeline:

Welcome Back, 2019 – Present
Visual Identity, Photography, Web Design, Marketing.